Moore was born in Jacksonville, Florida in the
1950s. A lifelong resident of the state, he
has seen the destruction of hurricanes and tornadoes
all of his life. Prompted by the heart-wrenching
effects of these natural disasters, Kelly began
examining a variety of building systems and
types of construction after the devastation
wrought by Hurricane Andrew in 1992.
After thorough research, Kelly came to the conclusion
that one of the best environmentally responsible
and durable building systems in existence at
the time was Insulated Concrete Form, ICF. He
was concerned, though, that their roofs
would not hold up to even a category 3 hurricane.
The ICF system was implementing the same roof
system as a traditionally built home—roofs
that were only rated for up to about 110 mph
Kelly was determined to design
a much stronger building system. Margaret Hostetter
shared the vision, and together they formed
iGreen Construction to make it happen.